No. That's part of the focus, of course, because Canada is famous for its great outdoors. But we try to add some context to those outdoor experiences, because they can appear to be intimidating at times to some of our travellers.
We have a very sophisticated culture, and we have very sophisticated cities. We have other kinds of journeys and experiences. So while we are famous for our outdoors, as we're all quite aware, we live in a society that is far more sophisticated than the average traveller might think.