Thank you.
As I said earlier, we follow the trajectory of other countries, some of our competitors out there—like Australia and New Zealand—who have, post-ADS granting status, seen strong growth in their visitors from China.
The Chinese visitor will start off in what we call “lower yield”, spending a little less money than some of the customers we get from other markets. They'll go predominantly to where Canada's icons are—B.C., Alberta, Ontario, and Quebec. But the Chinese consumer is changing rapidly. The Chinese economy is changing rapidly. There is a lot more confidence in that consumer, and those consumers will eventually start to get off the beaten track into other parts of Canada. We think it will be a very short period of time before the growth rate will be significant, and they will go to all provinces in Canada, including Canada's northern territories.
That's the focus. That's why I think an investment now is integral and the timing is good. We're on the heels of ADS, marketing and advertising to the Chinese consumer for the first time, creating an impression of what Canada is all about.