Maybe I'll bridge now into a philosophy that I think you were espousing in relation to how the market should be able to essentially accommodate the content creators.
I guess that type of market philosophy is obviously something that I hold. I'm not going to say that you share that same philosophy. But essentially when someone's creating something—in this case, artistic—or any type of endeavour that becomes digital, if a consumer can get similar degrees of content for free, then in theory there's no market.
But if that artist can then differentiate themselves to the point where their content is desirable, only at that point can they extract value from it and have a market. I think that's kind of the philosophy, unfortunately, that we're at with the Internet.
Is that kind of what you were talking about?