I have the method by which you can monetize it. If you own the pipes you're broadcasting over--if you're the wireless transmitter or the BDU--that's how you monetize it. That's why vertical integration is so important.
As I said, I'm really concerned. I agree with the CRTC looking at a pick-and-pay system. I think consumers should have the opportunity to choose what they want to watch. That's what they've indicated.