You're absolutely right. It's not only us. The whole world is that way. Traditionally, you regulated through access. You wouldn't give somebody a licence to broadcast or a licence to distribute or whatever. Through that gatekeeping, you could control what actually goes into the pipe, what gets shown, and so on. That more or less is being eroded. There's no question about that.
What is left, to some extent--and Mr. Del Mastro talked about the Canada new media fund--is to try to go through the subsidies fund. We will help to subsidize. We realize that you have a small market and so on. But the subsidy is subject to certain strings, you know. You have content rules.