The integration that we are seeing reflects the logical development of this industry, according to the players. The platforms clearly demonstrate that programming is moving. In order to secure more power and not be left behind, companies are trying to acquire all different kinds of platforms and programming.
These companies are facing a challenge because we are talking about a creative industry. How do you go about maintaining the creativity of your programming? How do you create programs that appeal to the public? As a general rule, any large company wants to sponsor things—activities of all kinds. But that can act as a counter to creativity. They have a major challenge ahead and we'll see how they deal with it.
We want to be sure that they don't abuse their power.