That's a really important question.
I'm proud to say that Corus was the first radio company on iTunes; we stream all of our stations through iTunes. If you have an iPad, or any of those other devices, you can hear your stations anywhere.
Radio is a really interesting one for us. We believe that the secret to success of radio, in a context of all the satellite services—streaming, and all the rest of it—is that we have to stay immensely relevant to somebody within five miles of where they live. If we're not doing that in Peterborough or Barrie or Winnipeg or Montreal, then we're irrelevant, because you can get music anywhere.
Our big investments are in news talk. What we're hoping to do is to move all of our AM stations onto the FM band across Canada, in order to ensure we continue to have the opportunity for people to listen to us. We're investing in radio, but local is absolutely crucial.
The big radio stations in the United States thought they could become jukeboxes. They let their DJs go, or they did it all from New York or Los Angeles. And what happened? Nobody listened to them. Even if it's just to say, “Hey, it's a sunny day and here's a song you heard 10 years ago”, that's important.
We're committed to that.