There are short-term and long-term sets of potential solutions that we need to consider.
In the short term, terms of trade is our best opportunity. The commission has encouraged--and I could use a stronger word, has insisted, really--that the broadcasters and the independent producers come to the table, negotiate in good faith, and attempt to find a reasonable balance on the sharing of rights so that both the independent producers and the broadcasters can run successful businesses. We need both to be strong. We need to have a strong production industry and a strong broadcasting industry. And we need both to continue to have a platform that we can build out from into the international digital marketplace, where we're going to see opportunity if we have a strong industry here. So that's number one.
The second thing is a bigger transitional question, and that relates to how the whole environment is evolving. We need to find a way to transition a system that was built on a traditional broadcasting model to a system that is now much more consumer driven. The CMF is beginning to do that. They've started to create conversion projects; they've started to fund experimental projects, and they are encouraging a kind of forced marriage between traditional content producers and interactive content producers, and that's a very positive thing. We need to continue that. We need to make sure we calibrate that very carefully, but we also have to start considering some of the sacred cows.
Should broadcasters alone be the triggers or should we be finding newer kinds of triggers? As newer platforms and newer players in the marketplace become commissioners of content and distributors of content, they too should begin to have some access to different kinds of funds that are available. The other thing is to consider whether producers shouldn't also have access to these funds directly, rather than through broadcasters.
These are some of the ideas we need to look at in a broader context.