Specifically, it wasn't based on their viability. Although we do provide equity investments and we are hoping to gain recuperated revenue from the projects we invest in, the focus in the experimental stream, as I mentioned, is on innovation. So the projects were chosen based on their innovative qualities. It was the primary factor in the evaluation grid. Other than that, we also assessed the strength of the production team, the business plan, and the distribution strategy.
On November 23rd, 2010. See this statement in context.