If I could just add, certainly we think as this convergence moves there will come a time when the requirement for a broadcast licence cannot be the only trigger. I'll use the documentary genre as an example. There are about three places where documentary filmmakers can get a licence now, and yet much of this content, particularly coming out of the north, will have European broadcasters, digital distribution, or other sources of distribution in it. It simply doesn't qualify at the fund because we are still a bit caught by the rules of the Broadcasting Act in terms of having to have a broadcast licence in the convergent stream.
Clearly, if we're now the Canada Media Fund, that has implications in terms of who triggers the fund, who puts money into the fund, and how we evolve toward that. We hope that as the other side of the universe on the digital media and distribution side increases, content is made and revenue streams do start to develop, and as the advertising market moves more and more into that area, clearly we will have to be released from the trigger of a broadcast licence in order to support that kind of content.
As Norm said, there is a whole series of questions in there around calibration and where you move and how fast you move, because clearly people aren't moving away from TV content production. We still have to be able to compete with the American market on that front as well.