I mean, CTV, as a broadcaster, is not going to say that they will pay for this content and it's going to go on Global. There's an exclusivity deal there. Bell, as a distributor, is going to have to say that it wants all kinds of content, otherwise nobody is going to take its satellite. You have two different elements there. I'm interested in the production of content.
At this point, we're still thinking TV. We're still thinking cable satellite. But we're actually going to be talking about a whole next generation. You guys can bid on the World Cup or the Grey Cup. That's your turf. Carve it up however you want, because you're paying a lot money. We, as the Canadian people, are paying a fair amount of money for our content. We just want to know, if we're on Rogers, Telus, or anywhere, that we can watch that content. That's the question. Would you have a problem with the Canada Media Fund making that a direction?