The competition between the regulated system and the unregulated system is getting to be quite important. We've seen in the U.S. recently, in the last quarter, about a quarter of a million fewer broadcast television subscriptions. That's not because cable has moved to satellite or cable has moved to IPTV; the whole system has seen a decrease.
That's not because people are throwing their TVs away. They're watching their television on the Internet. You can buy TVs now that hook right up to the Internet. You're not watching it on your laptop; you're watching on your TV. There are companies like Hulu, Apple, and Netflicks that are doing it perfectly legally; they're paying for that content.
This is a big problem for cable TV companies. It's one reason that we have to give our customers the greatest possible diversity of choice, or they'll abandon the regulated system.
The second point I'd like to make is that the vertical integration can help with the delivery of new platforms. You have a sort of chicken-and-egg problem with a new platform: you come out with a new platform and nobody wants to put their programming on it, because there are no eyeballs attached to it; and the eyeballs don't want to watch it, because there's no programming on it.
We offered an innovative service called Rogers On Demand Online. This lets people watch their TV shows from the computer at the airport, or on their laptop wherever they are. They can watch the program they've paid for on cable TV free of charge.
Of course, none of the broadcast networks wanted to put their programming on it, but Citytv did, because we owned them. Once Citytv put their programming on, the other networks thought they had better do it too, or Citytv was going to get an advantage over us.
So having that vertical integration can actually increase the choices consumers have.