You know, I think there is clearly a consumer push-back, and at the end of the day, the more disputes you see in the industry, the more negative I think the push-back becomes. At the end of the day, I don't think that's good for any of us. I can't give a better example than, ultimately, how silly we all looked with those commercials going constantly on television about “Save local TV” versus “Stop the TV tax”. I don't think I had a friend anywhere in the country who would talk to me, because they were so burnt out about being bombarded by corporate rhetoric over an issue like that when they knew that at the end of the day the money was going to come out of their pocket one way or another.
So it is a problem, and I think it's incumbent for us to address as Canadian corporations, before there aren't any Canadian corporations left.