It's a very interesting question.
You may notice for the first time that the industry as a whole has not said stop it, and let's put up walls. I say this because it's the Internet, and what you're actually seeing is a clash between the traditional broadcasting system and the Internet, which is based on principles of net neutrality and openness. To try to regulate the Internet or to block and attack content and the way consumers are accessing things I don't think can be done. I think the answer ultimately has to come from the ability of rights holders to be able to protect their rights and to monetize those rights. That's really a debate that's happening in another room.
But at the end of the day, the only way you can have a healthy system is if the people who own the rights are assured that those are protected throughout the system, or the system itself falls apart, because the over-the-top people today don't contribute to any part of the system that I'm aware of.