I agree with that. I think we sometimes underestimate the innovation we see created in Canada. Canada has had a lot of firsts in that area. We are a small country. We've come here. We're not opposed to vertical integration. It's a business strategy. Clearly, it's not a business strategy that we pursue. But as we say, as long as there are clear principles on access and non-discrimination, I think it's a business strategy that is worth pursuing if it brings stability to the system.
We have tended to focus more on the network, because that's what we're good at. What we want to try to do is enable the best customer experience for watching whatever type of content they want, on whatever platform, whether it's the Internet, whether it's our cable TV service that is an Internet technology-based service, or whether it's our new wireless networks that Rogers has built and is now recognized as world-leading.
Our whole goal is a belief that this is all built around the consumers. We're going where they're going, and they believe in open platforms.