With a moustache like this, I can. That's nice to know.
When I was in the industry, I remember going to the conventions, CCTA and CAB. The room was big. There were people, all from different places, different backgrounds, and that room was a lot smaller. As a matter of fact, we could all fit in this one room at one convention.
You mentioned that there is an array of choice for the consumer. There's no doubt about it. I appreciate the investments that you're making across all the platforms for Canadian content. If I'm a producer, if I'm a small television station, if I'm somewhere out there but not part of this large movement towards vertical integration, I have to be worried.
Can you tell us what you are doing to increase the amount of Canadian content and to allow these smaller producers to make a living, so that we can keep all these people employed and doing what they want to do?