Certainly there is the cost issue, but relative to the system itself the costs are not large, and there are also solutions to bringing down costs. It requires technical innovation. It requires all kinds of things. The technology exists today; it has to be put together. That's why we were asking for the 1% to 100%, led by the coalition.
Today we have captioning. It was the accessibility organizations that created the business model for closed captioning. When we expand to descriptive video, the accessibility organizations are going to lead that as well. We know how to do it.