What's interesting is that on the other side they don't record the closed captioning that is “brought to you in part by”. I don't know whether you are familiar with that particular piece of advertising. It was originally created to underwrite the costs associated with captioning. We were a charity and we know that we did quite well, having that advertising. But it's not recorded anywhere; it's not measured anywhere. The lack of measurement doesn't allow us to even create a business model for accessible content. We believe, and what's available technically tells us, that we can reach 100% accessibility by 2020, and there are so many inroads around descriptive video and technology.
On December 2nd, 2010. See this statement in context.