The member raises a very important point.
At the risk of repeating myself, I can say that the investment in the CMF represents a significant contribution to the creation of Canadian content. The LPIF was another initiative. They are part of a broader ecosystem, and that's the system we see evolving.
It's not quite clear yet how the market forces are going to evolve. The value inherent in the content proposition, in terms of distinguishing your offerings in a very competitive environment, will no doubt shift market forces away from having to produce Canadian content to wanting to produce Canadian content, because it's your competitive edge.
It will be interesting to see how much all broadcasters--the private sector and others--step up in terms of making that happen for competitive and market reasons, quite apart from any government funding they might get.