In terms of a policy decision, I think it would have to come from the government, but in terms of the Canada Media Fund, what we're seeing now is such massive vertical integration that people will be able to tell consumers, “Get our cellphone coverage and you're going to get exclusive access to our shows.”
Given the dramatically changed media landscape, if Canadian taxpayers' dollars are put into a show, will we we ensure that all Canadians are going to be able to access it on whatever platform they want, or are we going to allow Canadian taxpayers' money to be used to create and support the walled gardens that are being set up by the very large telco, broadcast, and cellphone giants?