Okay. I think this is fundamental to this committee's understanding of how to assist Canadian culture in moving forward and how to build that next new model. A lot of what we refer to as new media in this committee isn't really new. It's emerging. It's digital. A lot of it has been out there for a while, but we haven't actually dealt with it as a government. For example, the CRTC is using tools that were created 40 years ago--and I sympathize with the CRTC--to try to fix modern-day challenges. It's difficult.
I agree with a number of the things you've said. There is no question about it: platforms are converging. I believe that shows of the future won't be launched to run at 8 o'clock on a Monday on a given network. I think they'll be launched on multiple platforms that are available when the user wants to view them; I think the access is key. I think the unlimited shelf space is key to any business that wants to market itself in the future and take advantage of that zero-cost marketing. That's the future.
Can you think of any artists right now, Canadian or international artists, who are doing extremely well and started out by giving their stuff away or posting it for free on YouTube? Can you give us any examples?