I guess part of my message is not to fetishize particular forms of content. Don't fetishize television or movies over online content. The whole world of creative endeavour, professional and otherwise--to go to Ms. Lavallée's question--is a worthy part of Canadian culture.
All of that needs to be considered as part of our cultural patrimony and part of the things that government is looking to promote. That includes interactive content, digital content, and video games, as well as some of the traditional forms of content that we focused on. It also involves encouraging our creative communities to seek some of the new monetization opportunities that are available to them online.