Sure I can. One of those examples is Justin Bieber. If you have kids who are tweens, they are probably well aware of him. He got his start on YouTube just by posting videos of himself. So on the point made earlier about trying to differentiate between leisure and culture, there is in fact a convergence of the two, where you have people who are talented and are finding markets and connections for themselves because of making their music available for free--to start. That's not to say that it is exclusively for free, absolutely not.
I'm saying that the online world--and I think you've articulated this well--is not about simply giving things away for free. It's about finding all sorts of different models, from absolutely free to ad-supported, to subscription-based, and to pay per download. There are all sorts of different business models we can think of that people are using today online.
But in a way, many of those are in flux as well, because not all advertisers have gone online yet, so there is a lot of uncertainty for all sorts of players. But the truth is that it is working for many Canadian artists today, and it will continue to work, because they will find venues that they would never have found otherwise on the Internet.