Sure. I'm happy to do that.
On your other point about promoting Canadian content, I think one of the terrific things about this online universe, such as it is, is that any number of promotional vehicles are available at little or no cost that are just as effective as multi-million dollar ad campaigns.
For example, that's how viral videos get popular. People post them to Twitter. They post them to their Facebook accounts. They send them to their friends.
Combine that with a purposeful, targeted ad campaign, and for a very low investment of money up front, you can make content really--