We have already talked about that. It is inaccurate to say that one dollar in additional government funding is equivalent to one dollar of advertising revenue. Production and programming costs have to be taken into account. Substitutes have to be found. Every advertising dollar lost would represent between 1 and 1.5 times that amount in additional government funding. It will always be to our advantage to be very attuned to our Canadian audience, so we can deliver the programs they want, programs that inform, enlighten and entertain.
On February 14th, 2011. See this statement in context.