There are the three priorities you heard, including very distinctive Canadian programming. I'll ask Kirstine to come in and give you an idea of how she will make that priority operational under our plan.
The regional part is going to be done in different ways. With technology we can go places we never dreamed of going, in a different and much cheaper way. The apps and all that magic through which you connect and have a one-to-one conversation with us, that's going to be the third priority.
Everything we're doing right now will be focused on those three priorities. Kirstine can tell you how she will interpret over five years the first priority, the Canadian content piece in drama.