Madam, in our environment, where every dollar that we can raise helps us balance our budget, it's a priority. It's top of mind constantly.
So, yes, the Internet revenues will double, but they will double from a very small number, so when you look at the overall picture of CBC/Radio-Canada in the short term, they're not significant. Over time, they will become more significant. People in our industry understand the business model of how to actually monetize the thousands and millions of hits on our websites.
Advertising revenues will increase, we think, because of the quality of the teams these two people have built and the quality of the programming that Kirstine and Sylvain have been able to deliver to Canadians. More people watch us than ever. That translates into better advertising revenues for us.