I think in terms of signature events, what's important, whether it's Champions of Change or whether it's Live Right Now, is the benefit we have as a multi-platform broadcaster. We have the ability not just to select on a national level where we broadcast something quite passively on one network, whether it's radio or television; we actually have the opportunity to iterate whatever campaign it is and give people an opportunity for their voice to come through by either speaking to us via radio programming or interacting with us online.
One Million Acts of Green was the first kind of opportunity where we launched one of these signature programs online, and within three months we had the million acts of green. We thought it would take a year to compile them all from Canadians in their home interacting with each other and with the Canadian broadcaster on a particular subject.
So they're engaged and they're using all the multi-platforms to make sure they have a full understanding of the situation and a full experience. We give information in many different ways and they act on it, and it's been good. We hope to be the facilitator of conversation and be able to connect with Canadians in this way.