I think it's important to prioritize what we do. We have available to us things like the CMF, which incents us to make sure we're spending the right amount of money in scripted programming. The benefit of the CMF is that it has been set up along the lines of rewarding past success. The benefit of CBC's having a growing audience, which is unheard of with other conventional broadcasters, is that we have the opportunity to invest more in the programming, whether it's our revenue through advertising or through the access to these funds. With local programming, the shows that seem to be resonating best with Canadians are shows set in specific regions across the country. Whether it's Republic of Doyle, set in St. John's, or Heartland, set in Calgary, these specifically and unabashedly Canadian regional shows allow the location to become another character in the storyline. This helps us connect, and these shows have more viewership than ever before.
Rick Mercer, who goes across the country and showcases a different town every week, has in the last nine seasons never had such high impact—it's over 1.5 million viewers now. So we know there's a benefit to building on the strengths of local Canadian programs.