The benefit of those shows lies in the opportunity to connect directly with Canadians. The best example of that in the last year was probably Battle of the Blades, in which you had skating clubs and communities from across Ontario coming to Toronto to watch the show, as well as people across the country voting for their favourites. You had Kelly from Saskatchewan, and you had people from across the country representing charities in their own provinces.
So reality programs create a great opportunity for us to have a dialogue with Canadians. We're careful when we select the variety programming formats we either make or pick up. They have to be of a certain quality and of a certain form to fit into the programming we want to make for Canadians. So we're pretty particular, and we make sure those programs are not exploitive and actually create an opportunity for a movement. For example, there is the Live Right Now show, Village on a Diet, set in Taylor, B.C.
So there are opportunities, but those are not solutions. Opportunities can create variety in a schedule, but we need to be able to be supportive of the scripted drama and comedy areas as well. That's a different kind of talent, and that's a fostering of something that would not be open to many people across the country without our being there.