First of all, we take it very seriously. It is important to note that Les chefs! is not an informative program, but a variety show. So there is a big difference there. Had the same been said about an information program, it would have been dealt with very quickly.
That said, the Quebec Press Council is a very credible organization. So we take its recommendations very seriously. We look at what we can do. Basically, we invent new practices. The program Les chefs! is produced regionally, in Quebec City, and made possible by the CRTC's Local Programming Improvement Fund. Clearly, we will examine the matter closely, because we follow a very strict advertising code when it comes to this kind of promotional interference. We determine whether we respected our code in this particular case. I can assure you that we take this seriously, because the distinctiveness of our television content stems in part from our advertising code, which is much more stringent than in the private sector.