I think the CBC's launching of its TOU.TV iPad app is fantastic. They're following in the steps of what the NFB has already done with their iPhone and iPad apps, and they're really fantastic. Again, Canadians are very proud of Canadian content, and, by the way, we invest a lot as Canadians into the creation of Canadian content through the Canada Media Fund, the Canada Council, and all kinds of mechanisms.
We spend a lot of money as Canadians to create Canadian content, which we want to be able to have on the platforms that are most flexible and that we choose to enjoy. What's really critical, I think, for the public broadcaster, what's really critical for the CBC for their long-term viability, to have that connection with the next generation of Canadians so they see the value and the importance of the CBC, is that CBC has to get very aggressive. They have done a good job so far, but I would encourage them to be even more aggressive in embracing digital platforms and new media. They really have to aggressively grab that and do a really good job.
The CBC Radio app on the iPhone is fantastic; the Société Radio-Canada...the French and English apps are both great. TOU.TV is great. The websites are interactive and more fluid than ever before. They've engaged Twitter well. They've done really good things, but that continuing migration onto digital platforms is something that really does need to be accelerated, because when the next generation of Canadians comes up and they're used to free content on the Internet, and they're using BitTorrent, they're using websites, they have pirated material, they're using free things, and they don't have a connection with the public broadcaster because of the barriers between them and Canadian content on the public broadcaster, and it's just too inconvenient and it's old-school technology to use a PVR in front of your television to watch TV.... If the public broadcaster isn't right there with young people, they're going to lose an audience, and they're going to lose that mandate and that appetite for Canadian content that can only be reached if young Canadians see the CBC as being on the front end of engaging them on platforms that are convenient for them--not convenient for the CBC, but convenient for kids.