In terms of the issue of costs, I would say there are a few points. As Mr. Jean and Mr. Blais pointed out a moment ago, costs may certainly rise over the years, but the new technologies may certainly also reduce costs. In fact, using fewer people and more cutting edge technology may make it possible to cover more ground, in both the literal and figurative sense, at less cost.
The CBC, like you, also alluded to an increase in advertising charges. For television, it is a 2.8% increase, if I'm not mistaken. They are also taking about an internal exercise to see whether costs can be distributed differently. There is also the question of managing the corporation's capital assets.
That is the overall menu that makes it possible for Hubert Lacroix to lay out that plan with...