In the U.S. at the time, the boxes were valued at about $75, and I believe they provided coupons to households for about $40, which brought the cost to them down to about $35.
Here in Canada, being a couple of years behind and having learned from that experience, manufacturing, and technologies, and benefiting from the volume of the United States, they're selling for $30. So we're coming to the point of view that Canadians are already ahead of the Americans on that standpoint without direct intervention by a subsidy mechanism.