One thing to remember is that for the companies we're dealing with, their main objective is to keep people watching them, so they have a self-interest in making sure that all the people continue to watch them. As for what we will be putting in place in our public service announcements, we are ensuring that the companies tell Canadians what they have to watch for, what they have to think of, and what the new channels will be, and that they have both a website and a 1-800 number for those people to contact.
On February 28th, 2011. See this statement in context.