I think the key lesson and the one that's most in our face is that there was a comprehensive campaign and outreach, and there was recognition that there was economic disparity and that something needed to be done about that. It needed to be addressed and then communicated.
I agree with Cathy that it's about information first and foremost, so that someone on a fixed income can at least plan for it. It's also important to recognize that traditional forms of communication are not necessarily accessible for people with disabilities, so that there really does need to be an outreach to community-based organizations, to disability organizations, and so on and so forth. A PSA doesn't have to be captioned, so if that's what we're depending on—