I think the group that's done the most accurate research is the one you mentioned on Monday, the Canadian Media Research Consortium. I don't know where those numbers came from on Monday. I've seen some of them before, but if roughly 10% of Canadians, on average, don't have cable or pay television service, that amounts to about three million Canadians. I've never understood where the 900,000 came from.
On March 2nd, 2011. See this statement in context.