Thank you, Chair, and my thanks to our guests. Once again it's good to see you, as we've become familiar with one other on many subjects.
When it comes to the vertical integration—and we're not dealing with as many players—I have grave concerns about the public knowledge of what is going to happen with the OTA services. I fear that they will just disappear. When we had Hurricane Igor over the east coast of Newfoundland, there was a demand for milk, basic food supplies, and medical supplies, but the most requested thing was information. Nobody had information. They didn't know when the supply ship was coming, so the emergency broadcast system became a big topic.
In the last little while we've heard from Pelmorex, or The Weather Network, but in spite of their plans and noble aspirations, there are still a small number of people who do not get cable. That puts us in a situation. I'm glad you used the example of France, because I've seen that postal code idea before. Outside of St. John's, it's going to be trouble; in other areas of the northern west, it'll be more trouble.
As to the vertical integration, there are not that many players. Are you saying that we have to come up with a huge campaign, even more so now in light of the few players involved and the interests they represent?