We agree that the Internet is not the only solution, because in fact there's probably a large percentage of the population that is not already covered by the 93%, that would not necessarily be connected to the Internet. That's why the proposed campaign, which I can't give you any details on right now because it's not fully approved, will be a multi-platform approach to reach Canadians, keeping in mind that the PSAs required by the CRTC are probably the most efficient use.
In terms of consistent messages across, that is what we are coordinating, to make sure that we all have the same messages, that we're all pointing to the same 1-800 number, and that we're all saying the same thing in terms of choices that Canadians will have.