In addition to a more traditional advertising campaign, our outreach strategy certainly included reaching out to provincial and territorial governments, consumer associations, as well as MPs. As I said, the impact is local. We're working on a kit that actually drills down, for the respective ridings of all members here, exactly what would happen in that riding, so that you're in a position to answer those questions. Officials from the department are willing to meet with you or your staff to go through that as we roll that out.
On March 7th, 2011. See this statement in context.