First of all, I disagree that our efforts have been scattered. Our departments have been focusing on a process and on a policy. Our budgets and policies reflect our desire for Canadians to be able to access Canadian content using whichever platform they choose.
This is not a change that is being driven by government or by a small niche market. It is being driven by young people, by the new generation that wants to choose the way it will access Canadian content. The government is not the only party responsible for this change.
The CBC is probably in the forefront of this movement. CBC officials understand that in Quebec and across the country, the demand for new digital technologies is strong and they want Canadians to be able to access Canadian content using whichever platform they choose. Government funding is not earmarked entirely for digital content creation. However, some money has been set aside to ensure that this area is not overlooked.