There are lot of lessons to be learned about what others have done in the U.K. and the United States, and we're taking those into consideration. We have until August 2011.
Minister Tony Clement has his digital strategy, which I think he's launching in the next month or so, and it will be a key component. We want to make sure that all Canadians are aware of the transition coming in 2011 and that they prepare for it. We want to make sure they have the hardware in their homes to receive digital signals and that they call their local cable or satellite companies to ensure that they have the equipment they need for ongoing television reception and that rabbit ears--