That's an impossible question to answer without having done an assessment.
This is an important question. The CRTC says 9%, but how many people who are not prepared for the digital transition are people who voluntarily choose not to, young Canadians who now use iTunes instead, or young people who just buy DVDs and watch them on their own, independently? How many people, frankly, are members of religious communities who just choose not to consume television? How many people are new Canadians who don't want to buy big cable packages because there's not much in there that is in the language they choose? And let's be honest, a lot of them are people who are economically struggling and aren't going to be purchasing new television sets for the digital era.
So the 9% number may be true, but the dynamic of that and how big of a demand there is and how much concern there ought to be needs to be taken into consideration.
So does geography, by the way. Most of the 9% is in urban centres, which says that probably a dominant cohort of the 9% is young people who aren't interested in television any more because they see it as an old technology, or people who economically have bigger struggles that we need to probably spend more time worrying about than TV.