Exactly. They have come out with their own interpretation of the American fair dealing rule and have decided to go full-speed ahead. They had an enormous digitization capacity but no content. That was a way for them to find content.
You have to understand that their business model is to make money by placing ads next to digitized content, and they do this at the expense of creators from all over the world, including Canadian creators. I did a small experiment. With Goggle, I searched Les Belles-soeurs, by Michel Tremblay. On six different pages, there was an ad for Tide.