That's a good question.
We measure it in a variety of ways. One is just the sheer numbers: how many eyeballs, how many pages, how much time do they spend on the page, what they do there, and those kinds of things. We also measure it by geography: where are these people coming from? Our audience is huge in Ottawa, Toronto, and Vancouver. We're trying to be better represented across the country.
Those are the main metrics right now of how we measure our audience.