I'm running out of time here.
You had the opportunity to make the deal with Napster. It was 26 million users. What the kids loved about it, according to the interviews, wasn't that it was free; it was that they were able to access it. Say half of that audience went off because they didn't want to pay for anything, and you had them on a subscription rate.
This book says that would have created a $15-billion-a-year market.