I have an example to respond to your question as well, Mr. Simms.
As part of our efforts to understand what fans want, we bring groups of high school kids in to talk to us a couple of times a year just to hear what they're doing. To Graham's point about how they know it's wrong, I think they believe they're allowed to do it. They believe there are no consequences to doing it; I think that's true.
But it's interesting when you ask them about it. You say, “Okay, so you can take Jay-Z's music off-line.” They say, “Yeah.” So you say, “If you met Jay-Z backstage at his concert, would you tell him where you got his music?” They all say “No.” To me, that's a real....
The parents can play a role. The kids know it's the truth: that's what they're thinking; they know it's wrong.