I think what's very interesting to see so far is that in our building we have people from very diverse backgrounds. We are starting to specifically hire tech-savvy people who really focus on new media. We have about 20 people at our company who focus specifically on new media. They are educated in that space. That's different from historical music industry training. We have a lot of people at our company as well who have traditional music industry training, and increasingly more from a business background or a legal background, as that becomes more and more important.
I think one interesting thing is that the record labels we are finding are seeding other content businesses in Canada. As they develop their new media industries, our challenge is keeping our staff from being poached by the broadcasters or the people who are now the wireless carriers who are trying to learn about content; they know that we have been there and we understand it.