I think--if I understood it--there's the principle that music's not free, the principle that we need to encourage more opportunities, so create more new avenues. It's not just enough to create; we have to be worried about diffusion and how to get our artists' voices out in more and varied ways. The final one is how to discourage piracy.
I think this is a very clever encapsulation of the multi-faceted approach that I'm hearing from this panel, that we work on trying to achieve all of those.
What are the concrete solutions? They're twofold. No one ever, in our world, said that by passing a law we were going to change consumer behaviour overnight and turn people from taking things. People who think of music in Canada think “take”, they don't necessarily think “buy”. We don't believe there's going to be an overnight conversion. This could take a long time. We think it's a market that's worth fighting for, but we have to establish those baselines.
As for some of the techniques that are available, as you know, the French are experimenting with a graduated response regime. That's being considered in a lot of other jurisdictions. Practically everything you read about those regimes in the media is incorrect. They're filled with safeguards. There's such a thing as notice and notice. These are technicalities.
Then there is, of course, the question of levies.