We did some polling around the conference centre. I know Keith Neuman was here, and he probably told you that among francophones and anglophones, it's actually allophones who are most excited to celebrate.
We often talk a lot about civic apathy. I'm in the public engagement game, but it can be a self-fulfilling prophecy. This occasion is really what we decide to make it. If you look at this ad again, the headline is “[It] turned out to be the most fun we've had in years! Were you surprised?” Most people didn't think the centennial was going to be that much fun at all, and we amazed ourselves, just as we did recently with the Vancouver Olympics.